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contact us

Samantha Stevens
Assistant Athletics Director for Marketing & Licensing
Phone: 828.262.6554
Fax: 828.262.6106
stevenssm@appstate.edu

Licensing Mailing Address
ASU Box 32024
Boone, NC 28608


Stylesheet and Logos

Approval Process

Appalachian State licensees are encouraged, within the guidelines, to be creative in the application of the marks. All designs are subject to approval by LRG and the Appalachian State Licensing office prior to use.

Colors

  • For Appalachian State Gold use PANTONE 116: 0% M: 16% Y: 100% K: 0%
  • For Appalachian State Gray use PANTONE 423: 0% M: 0% Y: 0% K: 44%
  • For Appalachian State Black use PANTONE Process Black: 0% M: 0% Y: 0% K: 0%

Verbiage

  • Appalachian State University®
  • Appalachian State™
  • ASU™
  • Mountaineers™
  • Appalachian™
  • Appalachian State University Mountaineers™
  • ASU Mountaineers™
  • App State®

Primary University Marks

The logotypes shown below are not to be altered in any way. Variations will not be accepted. Logotypes may be reproduced in any color as long as only one color is used.

Appalachian State University logo

 

Appalachian State University logo

 

Appalachian State University logo

 

Appalachian State University logo

 

University Seal

The University seal may be used on imprinted products, but must not be distorted in any way. The mark cannot be used by non-university entities for any documents, publications, etc. in a manner that suggests that the document is a publication sponsored by the University.

University Seal